We recently redesigned our outer case packaging, which is the gorgeous box that holds our wines.
We started with a great new design for our generic packaging, which we use across many of our brands. We worked to create a more natural feel, using as little ink as possible so that it has less impact on the environment. Our challenge with using less ink was coming up with a design that’s more impactful. We’re pretty happy with the end result and hope you are too.
We also redesigned our brand-specific boxes like Heaven on Earth and The River’s End with the same principles in mind.
We’d love to hear from you. What do you think of our new designs?