Wine that gives back to Greenpop & The Stellar Foundation with every purchase.
We’ve teamed up with eco-warriors, Greenpop, to create Dig This!, a wine brand that gives back to our people and the environment.
The big news
We’ve just won a tender to bring the Dig This! Cabernet Sauvignon 2014 wine into Sweden! It’s quite an honour to get the go ahead to sell wine in Sweden as the government has a monopoly on the only chain of liquor stores in the country, called Systembolaget. There’s also a lengthy tender process, which includes a very scientific blind tasting.
Wine that gives back
When you buy a bottle of Dig This!, a portion of the price you pay goes to The Stellar Foundation for community upliftment projects like the ongoing holiday feeding scheme, establishing sport and education hubs, a Primary Health Care programme for farm workers and their families, and more. The same amount also goes to Greenpop, whose mass tree-planting initiatives are greening sub-Saharan Africa bit by bit, to spread the “treevolution” even further and faster.
So, who’s Greenpop?
If you haven’t heard of them by now, prepare to be inspired.
“Greenpop is a social business that believes greening and sustainable living can be fun, POPular and accessible for all. We believe in inspiring a greener, more conscious, inclusive movement and do this through tree planting projects, green events, education, social media, voluntourism and activating people to start DOING!” Read more
And what does the Stellar Foundation do?
“The Stellar Foundation is a non-profit company that receives and manages funds to run social development projects on and outside of the Stellar Winery Multi-Estate. The Foundation is an independently audited, Section 21 Non-Governmental Organisation.” Read all about the Stellar Foundation.
The wine is set to launch in Sweden in September 2015. We’re also bringing Dig This! to South Africa and other countries a little later on, so be on the lookout for updates from us.
We’re in the process of finalising the back label at the moment, and can’t wait to share more with you.