One of our most successful brands, the Live-A-Little range, has just received a makeover. The brand’s last minor update was in 2012, and since we’re in the process of reviewing all of our wine ranges to update and refresh them in line with current trends, we thought it was time for a new look.
Why Design Matters
The new Live-A-Little wine labels are smaller – both to save paper, and to have more visual impact. We believe that the design is light, clean and fresh but with a touch of whimsy. We hope you think so too.
We have upgraded the screw caps for all of our standard wine ranges, and the updated Live-A-Little wine bottles are sporting this new design as well.
We have also been decided to move the eco-fair logo from the front label to the back label. This has allowed us to incorporate our well-known, easy to spot Stellar star in its place. The plan is for this design change to be rolled out across all of our updated label ranges.