Stellar Brand & Marketing Director, Leé Griffin, recently headed off to the Prowein Trade Fair in Germany – an annual event in Düsseldorf that brings together thousands of wine and spirits producers from around the world.
But first: Istanbul
Leé enjoyed a short but wonderful bucket-list stop-off in Istanbul, Turkey before the show. “Istanbul is an interesting melting pot with incredible history”, says Leé. Even though she was only there for a short while and so couldn’t do much exploring, Leé had a great time visiting a few intriguing places and indulging in the delicious Turkish fare on offer.
Stellar at Prowein: Productive & Positive
The Prowein exhibition took place over three days, from 13 – 15 March 2016, with over 6200 exhibitors present, and more than 55000 trade visitors coming through the doors over the course of the 3 days.
This year was an incredibly busy one for Stellar. All of our international agents, with the exception of Japan and USA, either visited the fair or were exhibiting. This allowed Leé to touch base with Stellar’s key global customers and sales staff, and discuss new releases, new opportunities and growth strategies. “It was great to catch up with everyone,” says Lee, “All in all, it was very productive and positive.”