SUSTAINABLE BRANDS

Sustainable Brands 2016 Event Pairs Well With Stellar Wines

Stellar Winery is the proud wine sponsor of the highly anticipated Sustainable Brands #SB16 Event at the newly launched Century City Conference Centre in May. The conference brings together sustainable business people and thought leaders, and shines the spotlight on how brands can do “better” business.

Sustainability is at the core of what we do at Stellar – and more importantly, how we do it. What we do, of course, is make organic, fair trade and vegan friendly wines at the tip of Africa. One of our more recently launched wines, which will also be available at the event, is the result of our collaboration with environmental activists and “tree-volutionaries”, Greenpop. The Stellar-Greenpop joint venture wine brand Dig This! is a meeting of minds and values, and a wine that uplifts communities and helps plant trees with every purchase.

Image via @wineworldsweden, Instagram

Image via @wineworldsweden, Instagram

For every bottle sold, a portion of the price goes to Stellar Foundation for community upliftment projects like the ongoing holiday feeding scheme, establishing sport and education hubs, a Primary Health Care programme for farm workers and their families, and more. The same amount also goes to Greenpop, whose mass tree-planting initiatives are greening sub-Saharan Africa bit by bit, to spread the “treevolution” even further and faster.

Dig This! #DigThisWine Cabernet Sauvigon launched in Sweden last September, and in South Africa shortly afterwards, we launched a Shiraz/Cabernet Sauvignon and a Chenin Blanc/Sauvignon Blanc. It’s quite an honour to get the go ahead to sell wine in Sweden as the government has a monopoly on the only chain of liquor stores in the country, called Systembolaget. There’s also a lengthy tender process, which includes a very scientific blind tasting. We’re proud to report that the wine has taken off in the Swedish market, and despite economic challenges, has resulted in a significant regular income for Stellar Foundation and Greenpop. Dig This! is also set to launch in other countries in the near future.

All about Greenpop

If you haven’t heard of them by now, prepare to be inspired.

“Greenpop is on a mission to (re)connect people with our planet and each other. We plant trees and have fun doing it.”

Greenpop has initiated a number of unique and spectacular events to drive real environmental change in Sub-Saharan Africa in particular. One such event is the Platbos Reforest Fest, where many tree lovers, along with their friends and family, travel to the heart of the Platbos Forest to connect with nature, enjoy live music and plant hundreds of much-needed trees. Find out more about Greenpop >

Dig This! Wines At The Reforest Fest in Platbos in March.  Photo courtesy of http://millefoto.com/

Dig This! Wines At The Reforest Fest in Platbos in March.
Photo by  http://millefoto.com/

What does Stellar Foundation do?

Stellar Foundation is a non-profit company that manages social development projects on the Stellar Multi-Estate and surrounding communities. The Foundation provides advice, funding and capacity to community initiatives, helping to turn good ideas into real, tangible, positive change. Read all about the Stellar Foundation >

Enjoy these wines at the event:

  • Stellar Organics Sparkling
  • Dig This! Shiraz/Cabernet Sauvignon
  • Dig This! Chenin Blanc/Sauvignon Blanc
  • Running Duck Reserve Cabernet Sauvignon/Pinotage
  • Running Duck Reserve Semillon/Sauvignon Blanc

Looking forward to seeing you at #SB16! Tweet us at @StellarOrganic with the hashtag #DigThisWine, and find us on Facebook as Stellar Organic Winery.

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